Bellabeat case study

Introduction: Bellabeat is a high-tech company and the go-to wellness brand for women with an ecosystem of products and services focused on women’s health. The company’s mission is to empower women to reconnect with themselves, unleash their inner strengths, and be what they were meant to be. Their main focus is on giving women the tools to live in harmony with themselves. The company was founded by Urška Sršen and Sando Mur in 2013.Sršen used her background as an artist to develop beautifully designed technology that informs and inspires women around the world. Collecting data on activity, sleep, stress, and reproductive health has allowed Bellabeat to empower women with knowledge about their own health and habits. You can find more about the company on their website https://bellabeat.com/

The purpose of this case study is to focus on one of the Bellabeat products devices and perform data analysis to gain better insight into how consumers use their smart devices. The insights we will gain through this analysis will help guide the marketing strategy for the company.

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