PROFESSIONAL SUMMARY
As a highly skilled Social Media Manager and Data Analyst, I bring a wealth of expertise in driving engagement and achieving measurable results through innovative and effective social media campaigns. With a strong background in data analysis, I am proficient in using industry-leading tools like Excel, SQL, and Google Analytics to measure and analyze social media performance, identify key trends, and provide valuable insights that inform strategic decision-making.
As an exceptional communicator, I possess the ability to create compelling presentations and reports for stakeholders at all levels of the organization, effectively articulating complex data and metrics in an accessible and actionable manner. My collaborative approach has enabled me to work seamlessly with cross-functional teams, including marketing, design, and product development, to develop and execute comprehensive social media strategies that align with overall business objectives.
I am highly creative and passionate about exploring emerging social media trends, platforms, and best practices, continuously seeking to elevate my skills and knowledge in this dynamic field. I am confident that my unique blend of skills, experience, and passion makes me an invaluable asset to any organization looking to build and grow its online presence through effective social media management and data-driven insights.
Masters in Psychology.
SKILLS
Data analysis
Spreadsheets
Tableau
R programming
SQL
Excel
Google Analytics
Problem-solving
Research
Writing
Statistics
Ai
Adobe Premier Rush
Adobe creative cloud express
Social media marketing
Email marketing
Content creation
Social media strategy development
Community management
Social media analytics
Creative thinking
Knowledge of emerging social media trends
EMPLOYMENT HISTORY
Self-employed —Social Media Manager/Data Analyst
September 2021- Current
Develop and execute comprehensive social media strategies that align with business goals, identify target audiences, and set metrics for success.
Create and curate engaging social media content across multiple platforms, including Facebook,TikTok, Twitter, Instagram, LinkedIn, and YouTube.
Monitor and analyze social media performance using tools like Google Analytics, and adjust campaigns as needed to achieve desired outcomes.
Manage online communities, respond to inquiries and comments, and build relationships with followers.
Collaborate with cross-functional teams, including marketing, design, and product development, to align social media efforts with overall business objectives.
Conduct regular competitor and trend analysis to identify opportunities for growth and improvement
Conducted data analysis and created data visualizations to inform business decisions.
Developed and implemented data management processes to ensure data accuracy and consistency.
Worked closely with stakeholders across the organization to understand business needs and identify areas for improvement.
Collaborated with cross-functional teams to develop solutions that addressed complex business challenges.
Happy Creatures LLC—Digital media specialist
January 2015- September 2021
Led the development of a new website, resulting in a 20% increase in user engagement
Created and managed social media content, resulting in a 40% increase in followers and a 20% increase in engagement
Analyzed website traffic and user behavior using Google Analytics, identifying key areas for improvement
Self-employed C— Business Consultant
August 2013 -April 2014
Helped businesses to make data-driven decisions, based on data analysis and research to increase business efficiency, and improve organizational structure by applying psychological research to the workplace. Performed an environmental analysis of current strategies, determined the effectiveness of existing strategies, and recommended the most viable strategy. Conducted case studies by using the McKinsey 7S model, SWOT analysis, and SPACE analysis.
RTV Panonija, Serbia — Marketing Associate
January 2003 -August 2010
Conducted market research to identify target audiences and opportunities for growth
Created and executed successful marketing campaigns, resulting in a 20% increase in brand awareness and a 15% increase in customer engagement
Managed projects from conception to execution, collaborating with cross-functional teams to ensure success
EDUCATION
Google Data Analytics Specialization— Google Data Analytics
https://www.coursera.org/account/accomplishments/specialization/certificate/3GUK4DVG9R85
August 24, 2022
The University of Law and Business Studies “ Dr. Lazar Vrkatic”, Serbia
— Master’s degree in Psychology
October 2011 - March 2014, Serbia
The University of Law and Business Studies “ Dr. Lazar Vrkatic”, Serbia
— Bachelor’s degree in Psychology
October 2008 - December 2011, Serbia
School of business, Serbia
— Associate’s degree in Economics
September 2002, Serbia